- 7 Reasons Why ‘Hygge’ Will Be Your 2017 Mantra Hee-gee? Hig? Hi-gi? No matter how you pronounce it, this funny little Danish word has been on the lips of every chunky scarf-wearing, Acne bag-toting Millennial this side of Christmas. And you heard it here first: it’s here to stay. Encapsulating all things cosy, comfy and downright joyful, the word ‘hygge’ may have no direct […]